Doing more with QR

Why are these black and white square thingies so unpopular?!

Ha! Now this is cool…

An article from Forbes gives us a brief run down:

  •  No standardization from QR apps; wide range of QR apps with different experiences
  •  No default/ built in scanner app on any smartphones
  •  Sub par viewing experience .. ads!
  •  Lack of seamless QR integration (code leads users to full site, not mobile site, thus harder to navigate)

However, the article does give us marketers some tips and insights on how to use QR codes. There has to be some incentives to use them such as discounts, coupons, cool content to drive users to scan the code.

I think with QR codes, the crucial element is to be creative and not to be afraid to take risks. However, the Forbes article is right, there has to be incentives to move users to use these codes and marketers have to get it right. The whole process can has to be seamless and greater integration between the code and delivering the content is essential for it to be effective. One of the fall backs illustrated by the mytoy.de code was that after scanning the code, it led to the full site, which users had to pinch and zoom to view the website.

Here are some really cool ways that other markets have used QR codes to meet certain marketing objectives!

Emart – a retail shop that used shadow QR codes to increase lunchtime sales.. see how they did it.

As a result of the QR code campaign, they sold 12k coupons and membership to their e-commerce site increased by 58% and sales increased as well. Very effective and creative campaign!

MyToy.de- Using legos to make QR codes to drive online sales… another creative example!

Result? 49% of visitors to the online website came via the QR codes and lego sales increased.

Who needs a resume, when QR can do the talking for you? What a great way to get NOTICED!

Another retailer using QR to their advantage … converting waiting time to shopping time.

There are great examples of how QR codes being used overseas.. I believe within Australia, QR codes has great potential in the marketplace for not only delivering great value to customers, but also to increase branding. However, the challenges still lay ahead for those little black and white squares.. if those obstacles mentioned in the Forbes article can be overcome then, there are endless possibilities!

What do you think of QR codes? Have you used them before? … or why HAVEN’T you used them?

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Too many ads!

Here is a great rant about the number of ads on Youtube! .. contains swearing!

But seriously…. this is pretty poor form as a Marketing student, but I recently noticed that the number of ads across youtube and facebook.. have increased. And they did it in quite a sneaky fashion too.

There used to be just ads on the right hand side with the ‘sponsored links’, but now amidst my news feed I have ads there too, and also on the left hand side, with a huge vertical banner. What trips me out is the fact that sometimes the ads play music or sounds, and I’m always wondering if it’s a popup ad, or if I have some sort of virus on my computer (….so not paranoid!) But what got me wondering was… is this potentially too much? I’ve found that I have started to avoid logging on to Facebook via the web and instead finding it a less distracting to visit Facebook on my smartphone instead.

Facebook ads. DISLIKE.

Of course, advertising on the web isn’t new, but it does feel …almost like an invasion of my personal space with the these huge banner ads. This is probably due to the fact that my news feeds.. should be exactly that- a news feed for all the updates from my ‘friends’ and other pages I have liked. Not for Facebook to bombard me with ads I could ‘potentially’ like. I do admit though, some of the ads I see, I do click when it is relevant and worthwhile. I’m not saying that Facebook should zone them out completely (because.. how else is Mark Zuckerburg going to make money??) but perhaps they should keep exploring more options on how to seamlessly integrate ads without this perception of ‘invasion’.

Here is also another article  from cnet, where your new nightmare just may be Facebook ads.

And here is the obligatory ‘I Hate Facebook Ads’ page! http://www.facebook.com/pages/I-Hate-Facebook-Ads/137743892914165

…..I haven’t liked it.

… not yet.

Thoughts? What are your experiences? Have you actually purchased anything or considered buying anything that was advertised on Facebook?

edit: I just realised that on uni computers and my brother’s computer, the ads don’t appear as often? The left hand side huge banner ads is not there, it’s there when I log in on my laptop. Am I missing something? Please help me solve the mystery!