Why are these black and white square thingies so unpopular?!
An article from Forbes gives us a brief run down:
- No standardization from QR apps; wide range of QR apps with different experiences
- No default/ built in scanner app on any smartphones
- Sub par viewing experience .. ads!
- Lack of seamless QR integration (code leads users to full site, not mobile site, thus harder to navigate)
However, the article does give us marketers some tips and insights on how to use QR codes. There has to be some incentives to use them such as discounts, coupons, cool content to drive users to scan the code.
I think with QR codes, the crucial element is to be creative and not to be afraid to take risks. However, the Forbes article is right, there has to be incentives to move users to use these codes and marketers have to get it right. The whole process can has to be seamless and greater integration between the code and delivering the content is essential for it to be effective. One of the fall backs illustrated by the mytoy.de code was that after scanning the code, it led to the full site, which users had to pinch and zoom to view the website.
Here are some really cool ways that other markets have used QR codes to meet certain marketing objectives!
Emart – a retail shop that used shadow QR codes to increase lunchtime sales.. see how they did it.
As a result of the QR code campaign, they sold 12k coupons and membership to their e-commerce site increased by 58% and sales increased as well. Very effective and creative campaign!
MyToy.de- Using legos to make QR codes to drive online sales… another creative example!
Result? 49% of visitors to the online website came via the QR codes and lego sales increased.
Who needs a resume, when QR can do the talking for you? What a great way to get NOTICED!
Another retailer using QR to their advantage … converting waiting time to shopping time.
There are great examples of how QR codes being used overseas.. I believe within Australia, QR codes has great potential in the marketplace for not only delivering great value to customers, but also to increase branding. However, the challenges still lay ahead for those little black and white squares.. if those obstacles mentioned in the Forbes article can be overcome then, there are endless possibilities!
What do you think of QR codes? Have you used them before? … or why HAVEN’T you used them?