One of the recurring themes of the Electronic Marketing unit this semester is personal branding. What you do online will speak volumes about you as a person. I’m not going to give tips on how to do that because I am definitely no expert. But please refer to Forbes article ” The first step to building your personal brand” and Mashable’s article, “How to Create a killer personal branding campaign” if you are interested! Also: check out these 30 painful personal branding mistakes… What an extensive and exhaustive list!
So lately, in the spirit of things (and a perfect excuse to procrastinate), I have just deleted a bunch of useless followers and unfollowed many on my Twitter account, added Pinterest into my social media portfolio (links on the right hand side btw), blogging and commenting more often and updated my Instagram with more followers. Next on my list is to get a LinkedIn account. Baby steps!
Many presentations, lectures, speakers etc, have stressed the importance of being active on the social media front, especially for those who aspire to dive into the social media and marketing world. Creating an online brand for yourself, getting involved and making sure you ‘stand out from the crowd’ is vital to landing a job or making the right connections. I’m a little wary of this. I have to say the reasons why I’m so late into the game is due to the fact that I’m not sure what my career goals in terms of marketing will be and ‘getting myself out there’, so to speak, is very much outside my comfort zone. Previously, I have been tweeting, instagramming & using facebook for my own personal use (hence lack of filter on twitter- please excuse my rants!). The transition into a ‘professional me’, on the web means I have to be wary of things I say and post online… and it will be a huge challenge to keep active online.
However, I have decided to embark on this, purely on the basis that I have abosultely nothing to lose. Let’s see how it goes!
Also: check out Intel’s “What about Me” app online. It produces an infographic on how you use social media by connecting your twitter, youtube, facebook accounts! Very interesting to see how I use social media. http://www.intel.com/content/www/us/en/what-about-me/what-about-me.html
How about you? What are your goals in regards to your own personal brand? How is your journey going?