Exam death by Facebook

I’m back online and active in the blogger world once again! (Hurrah?) Anyway, it’s been a hectic exam period as per usual, but found that it’s given me an interesting topic to blog about!

Now more than ever, we are constantly connected to the internet, and there are so many ways one can be distracted from studying! From funny memes, to cute cat pictures.. online shopping.. the list really goes on. What I found during my exam period was that I was checking Facebook for new updates every few hours just to find something to do and procrastinate even more. While it’s ok to take a break and go on to check for quick updates..sometimes these quick updates soon turn into 20 or 30 minute sessions that really can affect your studying.

So, here are some tips I have come up with to defeat this habit during exam times.

1) Delete Facebook app on your smartphone

2) Ask someone to put your phone away for you

3) Turn off your phone

4) Get someone to change your password for you

5) Deactivate your Facebook account

6) Continuously visual your goals and stay motivated!

However, a word of caution: side affects such as feelings of disconnectedness, possible increased anxiety and stress and even more procrastination may occur. Hopefully with these tips in mind perhaps we can all do a little better next exam period!

Do you guys have any other tips or thoughts on how to avoid going on facebook during exam time? Please do share 🙂



Different countries- different users

Friday’s seminar on social media and The Yellow Social media statistics given in the lecture about how Australian people and business use social media got me thinking about what and how people outside of Australia is using social media. Since we are living in such a connected and time compressed world, social media use seems so widespread and homogenous- especially with Facebook and Twitter. But is it really? How are different users in different countries using social media? How is this important to marketers both here in Australia and overseas?

Obviously this is very important for large multinational companies that have consumers in different areas of the world. This is also not only relevant for Australian based companies that are either trying to reach a global audience and more consumers, but for Australian marketers to learn and understand what others are doing overseas. Having a quick squiz on the net, I found the above infographic from Mashable.com and found it very interesting.I was somewhat surprised that Facebook did not have a bigger presence in Japan and Brazil.

One of the main criticisms of the graphic I have is that it does not take into account other countries that have a high internet usage or high population such as China , India and South Korea.

This is very important to marketers, especially those who are serving overseas customers. They need to understand this to be able to effectively reach and target the right consumers. I believe it’s not enough to just place an ad on Facebook or setting up a Twitter just because a large number of people worldwide have a Facebook or Twitter account. From the infographic, we can see that people in Brazil and Japan, Facebook isn’t considered one of the main social media platforms. This clearly aids that in order to connect with customers in those two countries, other platforms and social media must be effectively used in order to reach the right customers to the best effect.

Social Media useage and popular sites in Asia from Endelman Digital

This graphic here provides us with a more regional look at how social media is used in Asia and the Pacific. This obviously gives us a better idea of which sites and how people are using different media platforms on the internet. From this, marketers can gain an important insight on how social media is being used. For example, for a marketer looking to reach customers in China, it might be more effective to create videos on how to use products or for promotional activities through RenRen compared to users in Australia where more time is spent on Facebook. What are your thoughts on the different variations of social media use around the world?